Freelance Blogger

Content Writing & Management Solutions

Rick is an experienced SEO Content Writer and Content Manager helping brands grow through strategic, data-driven content. Specializing in Sports, Gambling & Sports Betting, Health & Fitness, and Travel. With proven results across hundreds of competitive niches.

Travel and the outdoors aren’t weekend hobbies for me — they’re long-term commitments. I’ve explored more than 45 states, logged countless miles on highways and hiking trails, and turned that curiosity into a decade-plus career as a travel writer and content creator.

As the founder of CalExplornia.com, I serve as writer, photographer, historian, and content strategist — building a platform that highlights California’s landscapes, hidden gems, and outdoor adventures with depth and personality. From mountain ranges to coastal highways, I don’t just visit places — I research them, photograph them, and tell their stories in a way that makes readers want to pack a bag.

My experience spans travel writing, outdoor exploration, hiking content, destination features, and historically driven storytelling. I understand how to balance inspiration with practical value — weaving together logistics, local insight, and SEO strategy to create content that ranks well and reads even better. I’ve also managed content calendars, optimized site structure, and leveraged analytics to grow reach and engagement.

Because I’ve spent years exploring on foot, behind the wheel, and through the lens of a camera, my work carries authenticity. I know the difference between a scenic overlook and a spot worth waking up at 5 a.m. to catch first light.

In short, I combine boots-on-the-ground experience, editorial discipline, and SEO strategy to create travel and outdoor content that informs, inspires, and inspires readers to plan their next adventure.

Travel & Outdoors Writing Experience

What I've Worked On

Click on images for some of my writing samples.

Calexplornia.com: Owner

2014-Current

Own and operate Calexplornia, leading brand strategy and content development as a photographer, travel writer, and historian; drive audience growth through strategic networking, content optimization and active community engagement.

Sample Blog
Well-Researched
Fun Sample
Biography Sample
Best Of List
Roadside Attraction

CBS Local: Writer

2014-2017

Crafted lively, engaging content that featured the region’s best food, entertainment, and outdoor experiences,

Author Profile
Sample #1
Sample #2
Travel & Outdoors Job Skills

Job Skills Developed and Refined

Deepened knowledge and gained hands-on experience in the following areas:

Writing Skills

Local Experience Spotlights & Hidden Gems
100%
Cultural & Historical Context Integration
100%
Fact-Checking & Source Verification
100%
Clear, Practical, Guide-Driven Writing Style
100%
Balanced Tone: Informative Yet Engaging
100%
Experience-Driven Storytelling
100%
In-Depth Research
100%
First-Hand Field Research & Location Analysis
100%

Management Skills

Develop & Execute Content Strategies
100%
Manage Editorial Calendar and Publishing
100%
Outreach and Backlinking
100%
Content Audits
70%
Competitor Analysis
95%

Technical Skills

WordPress Publishing & Content Updating
100%
Photography
80%
Keyword Research & On-Page Optimization
100%
Performance Tracking & Content Analytics
100%
Google Workspace and Compliancy
100%
SERP-Optimized Headlines & Subheadings
100%
Internal Linking & Topical Authority Development
100%
Featured Snippet Structuring (FAQs, Lists, Quick Answers)
100%

Kate Meier

Pillar Four Media

We loved working with Rick! Fantastic writer and easy to work with. Rick is a great writer and very attentive to detail. We will definitely work with him again!

8776628 Canada Inc.

Rick is an amazing freelancer. He immediately understands your requirements and delivers high quality work. He surpassed my expectations on all levels. I definitely recommend him to everyone who is looking for a true professional freelancer.

Nicola Rees

Raketech Group

Rick is a fantastic writer - hugely experienced and knowledgeable expert in US sports and sports betting. He was fast, efficient and thorough. I would definitely recommend Rick to anyone looking for an expert-level writer. He went above and beyond in this project producing authoritative, unique SEO-optimized content.

Smart Marketing Guys

Excellent work. Rick provided exactly what was asked of him.

Our Road To Thrive

Rick was awesome. He took the brief and executed it very well. He took any feedback on proactively and professionally. I will definitely hire him again when I need something further done.

Research Labs

Rick did a great job on the articles he did for me. Article subjects covered were sports, exercise, nutrition and weight loss. I will use Rick again for my next project.

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