For more than 15 years, I’ve worked in content and site management roles where strategy mattered just as much as the writing. I’ve led teams of writers, editors, and contributors, managed content calendars, shaped editorial direction, and ensured every piece aligned with SEO goals, brand voice, and revenue targets. From startups to established platforms, I’ve helped turn scattered ideas into organized, high-performing content ecosystems.
My experience spans content planning, keyword strategy, on-page SEO, GA4 analytics, competitor analysis, and CMS management (primarily WordPress). I’ve optimized site architecture, refreshed aging content, built evergreen libraries, and launched time-sensitive news coverage — all while keeping quality control tight and deadlines tighter.
As a content manager in competitive industries like sports betting, casinos, tech, and health, I’ve balanced traffic growth with compliance, audience intent, and brand authority. I understand how to create content that ranks, converts, and retains readers — and how to adjust when the algorithm inevitably changes its mind.
Beyond strategy, I’ve handled hiring, mentoring, writing content, editing, workflow systems, and cross-team communication. I know how to keep writers productive, stakeholders informed, and projects moving forward without chaos.
Ultimately, my goal is to combine editorial leadership, SEO strategy, and operational discipline to build content platforms that don’t just look good — they perform.
Featured Content Management Clients
A snapshot of my content management experience:
What I've Worked On
Calexplornia.com: Owner
2014-Current
Own and operate Calexplornia, leading brand strategy and content development as a photographer, travel writer, and historian; drive audience growth through strategic networking and data-informed social media management, including targeted Facebook ad campaigns, content optimization, and active community engagement.
Sports Hub: Content Manager
2024-2026
Developed and executed a comprehensive content strategy and editorial calendar for ScoresandStats.com. Led and managed a team of writers, oversaw content publishing workflows, and produced high-quality, data-driven sports betting content that engages and informs readers.
Bigfoot: Dynamic Content Manager
2022-2024
Served as Content Manager for TSG and BUSC, leading strategic content planning and execution while implementing advanced SEO best practices; leveraged GA4 Analytics and SEMrush insights to drive measurable growth, managed and trained staff. Produced high-performing blog and static website content aligned with brand and business objectives.
Streamline Media: Dynamic Lead
2018-2022
Served as a dynamic content lead for GamblingSites.org and TheSportsGeek, overseeing editorial strategy and content planning while producing and editing articles, and hosting a branded YouTube podcast to expand audience reach and strengthen digital engagement.
Apppicker.com: Site Manager
2012-2020
Led and scaled a team of 10+ writers while driving strategic content planning and PR initiatives, including press releases and media outreach; personally tested and reviewed 1,000+ iOS apps and produced high-performing news and “best of” features that strengthened audience growth and brand authority.
Job Skills Developed and Refined
Deepened knowledge and gained hands-on experience in the following areas:
Core Management Skills
Editorial Strategy Development
Content Calendar Planning & Execution
Website Content Oversight & Optimization
Workflow Management & Production Scaling
Content Tracking and Audits
Traffic Growth & Engagement Strategies
Technical Skills
CMS Management (WordPress & Similar Platforms)
On-Page and Off-Page SEO
Internal Linking Strategies
Site Structure & UX-Focused Content Layout
Data Analytics
Leadership Skills
Strong Organizational Leadership
Consistent & Effective Communication
Performance Feedback & Constructive Criticism
Revenue & Growth Mindset
Adaptability in Fast-Moving Environments
Kody Miller
Bigfoot, Streamline Media: Business Manager
I've worked with Rick for 8+ years spanning multiple companies and projects. He's as reliable, committed, professional and hard working as they come. I know that when he is on board, the job will get done at a high level.
Kevin Roberts
GamblingSites.com: Content Editor
Rick's an excellent content manager. He was constantly on top of relevant and timely content, and was also respectful of timing and workloads for writers. In addition to managing the content at an elite level, he also established strong rapport with the writing staff and kept a relaxed environment where everyone’s ideas were heard.
Kyle Eve
The Sports Geek: Editor In Chief
I had the privilege of working with Rick for roughly five years at The Sports Geek, where he served as our Content Manager. One of his strongest qualities is his ease of communication, and Rick works well with team members, leadership, and external partners alike. He has a keen ability to facilitate collaboration and keep projects moving efficiently.
Taylor Smith
GamblingNerd.com: Content Coordinator
I’ve worked with Rick at a couple of different stops, and his attention to detail has always stood out. Whether he’s editing copy or managing a team, he’s organized, thoughtful, and committed to getting the small things right, which ultimately makes the entire operation stronger.
Let's Discuss Your Project!
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